Too Yumm! Unleashes Fiery Flavours in OneRare Foodverse With Their First-Ever NFT

4 min readOct 4, 2023

Too Yumm!, a flagship brand of Guiltfree Industries, has consistently stood out in the snacking category through its pioneering product formats and bold flavor innovations. The brand is teaming up with OneRare to take a leap into the realm of NFTs, with the launch of their first-ever Digital Collectible.

Too Yumm! is all set to launch their first-ever NFT in OneRare Foodverse

The Foodverse is on fire, all thanks to our flaming partnership!

Too Yumm! is no stranger to pushing the boundaries of snack-time pleasures. Their latest creation — Too Yumm! Bhoot Chips, infused with the heat of India’s spiciest chili, Bhut Jholokia, has already taken the snacking world by storm. But their mission to innovate doesn’t end here. The brand is now making its debut on the blockchain, launching this hot-seller as an NFT in OneRare’s Foodverse!

OneRare — World’s First Food Metaverse, is thrilled to partner with Too Yumm! and lead them to the blockchain. Too Yumm! Bhoot Chips will be launched as a one-of-a-kind Digital Collectible in the OneRare Kitchen, available for global foodies to be savored and souvenired.

With their First-Ever NFT the brand is bringing a scorching ASMR experience to their audience’s digital snacking journey. Upon minting this NFT users are in for a treat beyond imagination. An immersive ASMR experience awaits, tantalizing their senses to the sounds of real-life encounters of biting into the Too Yumm! Bhoot Chips. It’s a culinary experience that transcends the physical world, and it’s all made possible by OneRare’s cutting-edge technology.

Talking to the Too Yumm! team about this partnership —

“Too Yumm! Being a new age brand always aims to cater to the needs of today’s dynamic youth, and it is this passion to disrupt the category that has birthed this innovative flavour. The team has worked out such a wonder with Bhoot Chips that once tasted, you cannot resist them. The taste and spice blend of these Bhoot Chips is just perfect”.

Yogesh Tewari, Vice President of Marketing, Guiltfree Industries Ltd.

OneRare is looking forward to this awesome collaboration, hearing it from their team —

OneRare is thrilled to be at the forefront of the food revolution. By introducing a beloved brand as Too Yumm! to the blockchain-powered Foodverse, we’re setting a delicious precedent for the entire food industry. We believe this partnership will inspire other innovative brands to take the plunge into the world of Web3, NFTs, and the Foodverse.

Gaurav Gupta, Co-founder, OneRare

As Too Yumm! ventures into the world of NFTs and the metaverse with OneRare, it is clear that the future of food is immersive.

The Too Yumm! Bhoot Chips NFT promises a sensory journey like no other, and we can’t wait to see how it unfolds in the Foodverse.

Get ready Foodies! The snack revolution has just begun!


Guiltfree Industries flagship brand; Too Yumm! has carved out a niche for itself in a cluttered market through very disruptive product format and flavour innovations. Over the years, Too Yumm! has pioneered many innovations like Multigrain Chips, Noodle Masala Karare etc. Too Yumm! Brands like Chips, Karare, Rings and Veggie Sticks, etc are household names now and with its new launch into Namkeen category, Too Yumm! aims to disrupt the category and continue creating better snacking experiences for Indian consumers.

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OneRare is the Food Metaverse, aka, Foodverse, where food meets the blockchain! Dive into the first-ever fully virtual world for the global Food & Beverage Industry, where you can claim Dish NFTs from around the world. Play and earn in our gamified universe, create mouthwatering dishes, and explore the Farmer’s Marketplace to trade these NFTs.

OneRare is partnering with celebrity chefs, iconic restaurants, and food brands to bring their first NFTs to blockchain within its immersive Gameplay. Swap NFTs for real-life meals from top restaurants and level up your Dish NFTs to bring your A-game out in FoodTruck Wars. Collect the entire menus for favorite Web3 games & characters, all while you join us in fighting world hunger.

OneRare is all set to lead Food into its next era. Let’s foodify the blockchain !

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OneRare is the world’s first Food Metaverse, celebrating Food, NFTs & Gaming. Let’s foodify the blockchain !