MAGGI launches their first-ever Digital Collectibles in OneRare Foodverse

3 min readMar 13, 2023
MAGGI is set to launch it’s first-ever Digital Collectibles in OneRare Foodverse

MAGGI, the globally acclaimed brand from Nestlé, is launching its first-ever Digital Collectibles in OneRare Foodverse.

A leader in the culinary space, MAGGI has been at the forefront of innovation and bold experimentation for over 40 years in India. With a product loved by all age groups, MAGGI is now set to embrace blockchain technology to reach out to their fans and foodies in an all-new avatar.

Partnering with OneRare, MAGGI will be launching their iconic offerings — Recipes made with MAGGI Noodles, MAGGI Masala-ae-Magic and MAGGI Hot & Sweet as Digital Collectibles that can be used in the Foodverse. From nostalgic noodle recipes to classic Indian dishes, these exclusive NFTs (Non Fungible Tokens) will undoubtedly leave MAGGI enthusiasts excited.

In a world where digital transformation is a key element for brands to connect with their audience, MAGGI’s pioneering move into the metaverse shows MAGGI’s endeavour to constantly adapt to changing times without losing sight of their core values.

“Cooking in India is undergoing a digital transformation. These are exciting times where everyone is engaging in cooking, regardless of their skill and expertise. MAGGI has been an ally to the Indian homemaker for over 40 years and we have always been at the forefront of innovation. In our latest innovation in the virtual world, we are proud to launch our first-ever Non-Fungible Tokens (NFTs) in the OneRare Foodverse. With this partnership, we bring to people an immersive cooking experience, designed to bring alive the pleasure that people derive from the process of cooking, without any physical cooking involved. The NFTs would be in the form of delicious recipes made with MAGGI Noodles, Masala-ae-Magic and MAGGI Hot & Sweet, brought to life in the Foodverse.”

said, Rajat Jain, Head — Foods Business, Nestlé India.

The MAGGI NFT launch in the OneRare Foodverse is a game-changer for the F&B industry, setting new standards for customer engagement, and paving the way for others to follow suit

“We’re thrilled to partner with an iconic brand like MAGGI,
This groundbreaking move demonstrates the potential of blockchain technology in transforming the F&B industry, and we’re thrilled to bring these Digital Collectibles to life on the blockchain.”

says Supreet Raju, Co-Founder of OneRare.

MAGGI as a brand has always acknowledged the powerful role of community and emotions associated with their product. As blockchain technology continues to evolve, MAGGI will be coming up with more innovative ways to interact with their audience and discover the joy of MAGGI products.

For more information about MAGGI’s launch in the OneRare Foodverse, stay tuned for updates on the OneRare website and social media channels.

Follow MAGGI on their Socials —
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OneRare is the World’s first Food Metaverse, aka, Foodverse. We are creating the first-ever Virtual World for the global Food & Beverage Industry, that celebrates Food in Web3. With an immersive gaming experience, virtual restaurants, chef experiences and more, OneRare is all set to lead Food into the next era. Let’s foodify the blockchain !

🍩 Claim Dish NFTs from all across the world | Global Cuisines, Festive Menus, Vegan/Keto, Cocktails & more

🌿 Bringing Food Industry to Web3 | Collaborating with Celebrity Chefs, Iconic Restaurants, & Food Brands for their first NFTs in blockchain gaming

🍕 Food Partners to Web3 Projects | Special Menus for Web3 games & characters, Food Catering for Web3 events

🍉 NFT to Real Life | Swap NFTs for meals & deals from Top Restaurants/Brands

🍍 Action Against Hunger | Collaborate with Chefs & Projects to raise awareness against world hunger

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OneRare is the world’s first Food Metaverse, celebrating Food, NFTs & Gaming. Let’s foodify the blockchain !